SEM: Search Engine Marketing     SEO: Search Engine Optimisation

Search Engine Optimisation and Search Engine Marketing services

Just having a web site is not enough...

In the early days of the Internet just having a web site was good enough to attract some online business. The situation has changed drastically over the last few years. Now most medium to large businesses are actively competing online to win market share... and increasingly to retain market share.

So is there any opportunity for new online businesses or businesses wanting to increase their online business?

The answer is definitely YES!
It is not as easy as it was and it takes more time and resources to achieve better search engine rankings, but it can still be done.

Ask yourself why a search engine is going to send people to your web site rather than one of the millions (maybe several million) of other sites that are offering similar services?

You may genuinely be the best at what you do, have the best prices, best customer support, but this does not necessarily make any difference to a search engine.

SEO Techniques

SEO is as much about what to do online as what not to do online. The search engines are increasingly aware of "black hat" techniques that can be used to gain short term advantage in some situations. If a search engine decides that your site is unfairly rising up the rankings the punishment can be very severe... banishment from the search engines database being quite common, and once banished it is very, very difficult to get re-listed.

Semseo know and understand search engine optimisation and what is acceptable, what is risky, and what is dangerous. In general there is no short cut to a lot of effort and patience and an long term strategy. So please contact us if you are serious about making the Internet work for your business and we will provide you with a detailed proposal.

There are basic details of the services Semseo can provide to your business in this search engine optimisation section but we encourage you to call or email to discuss your specific requirements.

We provide a simple online solution for managing your business.